top of page

PRODUCT MARKETING MANAGER

Our client is a software development company looking for a Product Marketing Manager. With a successful Series A funding, they are now poised for rapid expansion and are seeking a talented and experienced person to play a key role in driving the growth and success of their products.

LOCATION

NY - Onsite

COMPANY TYPE

Software Development

SALARY RANGE

$150,000 - $180,000

rocket launch (12).png

What You’ll Do

  • Product Positioning: Develop and articulate compelling value propositions and messaging for our SaaS products, tailored to specific target audiences and market segments.

​

  • Go-to-Market Strategy: Lead the development and execution of go-to-market plans for new product launches and feature releases, ensuring successful product adoption.

​

  • Market Research: Conduct market research and competitive analysis to stay informed about industry trends, customer needs, and market opportunities.

​

  • Buyer Personas: Create and refine buyer personas to guide product development and marketing efforts.

​

  • Content Creation: Generate high-quality marketing content, including product collateral, case studies, blog posts, and videos, to support lead generation and customer engagement.

​

  • Sales Enablement: Collaborate with the sales team to provide them with the tools and resources needed to effectively sell our products.

​

  • Customer Engagement: Develop and execute customer engagement strategies to drive product adoption, customer loyalty, and advocacy.

​

  • Product Launches: Plan and manage product launches, including coordinating with cross-functional teams, creating launch materials, and measuring launch success.

​

rocket launch (2).png

Who You are

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

​

  • Proven experience in product marketing, preferably in a SaaS or tech startup environment.

​​

  • Exceptional communication and storytelling skills.

​

  • Analytical mindset with the ability to translate data into actionable insights.

​

  • Creative thinker with a track record of developing and executing successful marketing campaigns.

​

  • Ability to work collaboratively in cross-functional teams.

​

  • Strong project management skills.

​

  • Familiarity with marketing tools and platforms, such as marketing automation, CRM, and analytics tools.

bottom of page